Selling your home is more than just a transaction; it’s an opportunity to showcase its story and find the perfect buyer who will appreciate its unique character as much as you do. Whether you’re selling a classic Los Angeles mid-century modern home, a charming California bungalow, or a character-filled historic property, taking thoughtful steps before listing can elevate your property’s value and appeal to design-savvy buyers.
OUR TOP STRATEGIES TO MAKE YOUR HOME SHINE IN THE MARKETPLACE
1. Understand the Current Real Estate Market
Not long ago, sellers had the advantage. Buyers were flooding the market, driven by historically low mortgage rates. With today’s higher interest rates along with buyers’ increased expectations of quality, value and style, it becomes essential to present your property in the best possible light. The good news is that inventory is still low, so by taking the proper steps to prepare your home for sale, you can still sell quickly at top dollar. It is worth investing the time upfront to create a great first impression. By maximizing your home’s curb appeal and highlighting its best features, buyers will see it as inviting and welcoming from the moment they view it.
If you are considering selling your home this year, stay informed about market trends. In addition to news outlets, home statistics are available online on the National Association of Realtors (NAR) website.
If you live in California, regional statistics are available on the California Association of Realtors (CAR) website. You can also see additional analytics and check out the housing market forecast.
2. Consider a Pre-Listing Inspection
A proactive way to identify any potential issues before buyers do is by getting a pre-listing inspection. If it has been some time since your last home sale, consider a pre-listing inspection to provide transparency for your home.
A pre-listing inspection examines major systems and structures, offering insights into necessary repairs or upgrades. While some sellers worry about the possibility of uncovering problems, addressing these before listing can prevent last-minute surprises, costly concessions, or delays. Fixing that roof leak or updating the HVAC system now could be the difference between a good offer and a great one.
3. Focus on Strategic Upgrades
Which upgrades make a difference? When selling in design-forward markets like Los Angeles, details matter. Smart, targeted enhancements will win buyers every time.
- Refinished Hardwood Floors: A perennial favorite, especially in mid-century or bungalow homes, with a potential ROI of over 147%.
- Professional Landscaping: Nothing complements your property like a lush, well-designed exterior. Studies show it can boost value by up to 20%.
- Simple Touch-Ups: Think fresh neutral paint, sleek light fixtures, modern hardware and perfectly applied caulk around sinks and showers.
For design-focused properties in Silver Lake, the Hollywood Hills, or Pasadena, tailor these upgrades to complement your home’s architectural style. Don’t go at it alone – connect with us for advice on what renovations appeal most to your buyers.
There are several steps to take to make your home shine in the marketplace and attract more buyers and interest. It’s all about the new buyer picturing themselves living in the home. Start with decluttering and organizing, which includes closets and extra furniture that may block movement from one space to another. Consider a pre-listing inspection to discover any issues with your house early on. Fresh, neutral-colored paint and updated light fixtures and hardware are some simple changes that make a big statement.
4. Decluttering Your Home: The Key to a Successful Space
It’s the perfect time to try Marie Kondo’s KonMari method of keeping only items that spark joy. Decluttering is one of the most impactful steps you can take when preparing your home for sale. A clutter-free space allows potential buyers to see each room’s true potential, making it easier for them to envision their belongings and lifestyle within it. Start by going through each room and removing any unnecessary items. Consider renting a storage unit if you have a lot of personal belongings or furniture that may distract from the home’s features.
Decluttering also extends to personal items such as family photos and memorabilia. While these items make your house feel like a home, they can make it difficult for buyers to envision themselves living there. By depersonalizing your space, you create a blank canvas that allows buyers to project their own lives onto the property.
Classic mid-century modern architecture is showcased in this perfectly staged Rudolph Schindler house. Highlighted by period furniture pieces and curated decorative elements, vases, books and pillows, the interior spaces feel designed and welcoming. Fresh flowers bring nature indoors, fill the air with fragrant blooms, making the spaces feel like they are shelter magazine ready.
5. Stage to Inspire: Making Your Home Irresistible
Homebuyers are not just looking for a place to live; they are seeking a space that feels inviting and well-maintained, where they can envision themselves living. This is where home staging truly works its magic. Imagine your bohemian-inspired bungalow, perfectly styled with cozy throws, artisanal ceramics and lush greenery that evokes a classic California lifestyle. Buyers often make decisions based on their first impressions, so presenting your home in its best possible light is crucial. It involves creating an environment where potential buyers can envision themselves living comfortably.
Staging helps potential buyers fall in love with your space. According to the National Association of Realtors, 53% of seller agents report that staging reduces time on the market, while 44% of buyer agents claim to receive higher bids on staged properties. A well-prepared home not only attracts more interest but can also lead to higher offers. By addressing both the aesthetic and functional aspects of your property, you increase its appeal and perceived value. It can be the difference between a quick sale at a great price and a home that lingers on the market for months. So, make your home unforgettable by hiring a staging expert who understands the nuances of your home’s architectural story.
Drought-tolerant succulents and cacti make a bold sculptural statement in front of this architectural home. Many buyers view this type of landscape design as easy to maintain and aesthetically pleasing.
6. Refresh the Landscaping
Now is the perfect time to update your landscaping and increase curb appeal. Since Los Angeles’ weather allows for outdoor activities almost year-round, the exterior areas of your home are just as important as the interior. Trim trees and consider replacing overgrown hedges and bushes with drought-tolerant plants, such as succulents, ornamental grasses, and native species, which convey an easy-to-maintain attitude to prospective buyers.
7. Price Strategically
It’s tempting to list your house at the highest possible price, but today’s discerning buyers notice overpriced homes immediately. Instead, a competitive pricing strategy is key. Pricing your California bungalow or mid-century modern home just right can create excitement. It may even lead to multiple offers, driving up the final sales price. Using up-to-date 2025 data, we’ll conduct a detailed comparative market analysis (CMA) on your home to help determine the optimal price point that attracts buyers while maximizing value.
8. Offer Buyer Incentives
Affordability concerns are real in today’s market. Sweetening the deal with strategic incentives can make your property stand out. Some ideas to consider include:
- Interest Rate Buydowns: Help buyers reduce their mortgage rates over time with an upfront payment from your proceeds.
- Closing Cost Contributions: Offer support for their closing expenses to ease the financial burden.
- Furniture or Appliance Extras: Buyers of architectural homes may appreciate a curated piece of designer furniture or high-end kitchen appliances.
These incentives often tip the scales in a seller’s favor, solidifying a great offer.
Getting noticed in the marketplace is essential for a home’s successful sale. Real estate is a combination of financial, visual and emotional aspects. High-impact photography is a must. This image showcases the dramatic architectural lines of this mid-century modern home, designed by architect James De Long, which reinforces its bold statement and broad appeal to buyers.
9. Marketing Your Home Effectively
Selling a unique home requires more than a sign in the yard and an MLS listing. A thoughtful, layered marketing plan ensures your home reaches an audience that appreciates its distinctive features and celebrates its design.
- High-Impact Photography: One of the most essential steps in a marketing plan is quality photography. Creating a story about your home by capturing its unique visual details. Sunlight streaming through clerestory windows, intricate crown moldings, original tile, lush backyards and outdoor living spaces all add to the home’s storyline.
- Targeted Advertisements: Not all advertising is the same. Connecting with potential buyers through digital platforms that cater specifically to those interested in your home’s unique architectural style is extremely important.
- Social Media Campaigns: Leverage social media platforms to reach a broader audience. Showcase your property on these platforms with engaging reels or posts that include captivating storytelling; it’s a sure way to grab buyers’ attention.
Contact us to explore how we create a customized marketing campaign that showcases your home’s unique features and potential.
10. Partner With the Right Agent
Selling a historic or classic mid-century modern home in Los Angeles requires the right real estate partner. Selling your home is an opportunity to tell its story, attract the right buyer, and achieve a rewarding sale. With preparation, strategy and guidance, you can maximize your return and enjoy a seamless transaction.
By taking a proactive and comprehensive approach to home preparation, you can create an irresistible environment that appeals to a wide range of buyers. This not only increases the likelihood of a quick and profitable sale but also provides you with the confidence and peace of mind that you have done everything possible to effectively showcase your home.
CONSIDERING SELLING YOUR HOME?
BEYOND SHELTER REAL ESTATE GROUP
IS THIS THE YEAR TO MAKE A MOVE?
Have you been considering moving to a larger or smaller home? Or possibly moving to another Los Angeles neighborhood and finding that classic mid-century home or timeless historic house. We would love to help you bring your vision to life with a complimentary home value assessment and a tailored sales strategy.
At Beyond Shelter Real Estate Group, our passion for design-driven properties, a custom-tailored marketing plan and an extensive network give us the edge in securing the best offers for your home. Reach out today – we’re here to help guide you every step of the way.
